TikTok’s new ad tools: Evolution or last stand?
TikTok unveiled a suite of performance advertising tools at TikTok World 2025, racing to secure its position ahead of a potential U.S. ban. The…
Booking.com cuts affiliate ties: Key takeaways for travel bloggers
Booking.com shocked travel bloggers by ending affiliate partnerships for smaller creators (under €1000/month) effective June 20, 2025 – right before peak travel season.…
Temu and Shein slash ad spend amid rising shipping costs
Chinese e-commerce giants Temu and Shein have sharply reduced digital ad spending as U.S. trade policy shifts threaten their low-cost shipping model. Both…
Amazon’s new ad program could transform digital publishing
Amazon has launched a Native Commerce Advertising (NCA) pilot, partnering with publishers like CNN, Vox Media and Future. Unlike traditional affiliate marketing – where…
User-generated content is the future of marketing
User-generated content (UGC) is reshaping digital marketing by putting consumers – not brands – at the forefront. Unlike polished ads, UGC (social posts,…
Meta’s political content & community notes: Key takeaways for marketers
Meta’s latest updates on political content labeling and community notes (excluded from ads) could reshape social media marketing in 2025. Here’s what performance…
Affiliate marketing: Trends & future outlook
Affiliate marketing has become a key digital advertising model, thriving on its pay-for-performance approach. Brands benefit from cost efficiency, flexibility and scalability, while…
The transformation of news media marketing
As traditional ad revenues decline due to ad-blockers, banner ad fatigue and keyword blocking, news publishers are turning to affiliate marketing as a…
The decline of dating apps: A shift for the industry & affiliates
Dating apps like Tinder, Bumble and Hinge once revolutionized romance, turning matchmaking into a quick, gamified experience. However, as The Economist notes, their golden age…
Google’s u-turn on third-party cookies in Chrome
Google has reversed its plan to phase out third-party cookies in Chrome, opting instead for enhanced privacy controls. Here’s what it means for…