What CPAction team have learned from 10 years in media advertising business

This year we’ll be celebrating a big anniversary – 10 years ago we created CPAction and now not only “still standing”, but actively developing and reaching for new horizons.

But what were the main discoveries during this period? There were a lot of them. You see, 10 years in digital marketing is like 50 years in some conservative business niche. Changes in our business is not some chapter you struggle to finish, but a constant necessity to overcome the challenges, work smarter, be ahead of troubles and create something new.

So, the first one is this – the world is constant turbulence. Search algorithms are changing. Social media becomes popular and loses its place in the sun. SEO becomes not a tech tool, but a fully creative one, because search engines were taught to value original content, not just seo-optimized one. This list can go on and on. From COVID-19 to a full-scale war in Europe – all this is shifting the industry towards the unknown. And each digital marketing company must be prepared to navigate the storm.

The second one – risk is overhyped. Yes, all marketing is often similar to experiment with hypotheses. But you can’t build a solid business model on constant risks hoping your luck won’t fail you. That’s why CPAction is innovative in ideas and conservative in it’s implementation.

The third one – client is not a king. Client is a trusted partner. The king is a person you serve blindly. The partner is a person you understand and help to grow – and, of course, grow together with him. We value our clients more than anything else, but we also expect they would value our expertise.