Affiliate marketing: Trends & future outlook
Affiliate marketing has become a key digital advertising model, thriving on its pay-for-performance approach. Brands benefit from cost efficiency, flexibility and scalability, while…
The transformation of news media marketing
As traditional ad revenues decline due to ad-blockers, banner ad fatigue and keyword blocking, news publishers are turning to affiliate marketing as a…
The decline of dating apps: A shift for the industry & affiliates
Dating apps like Tinder, Bumble and Hinge once revolutionized romance, turning matchmaking into a quick, gamified experience. However, as The Economist notes, their golden age…
Google’s u-turn on third-party cookies in Chrome
Google has reversed its plan to phase out third-party cookies in Chrome, opting instead for enhanced privacy controls. Here’s what it means for…
What CPAction team have learned from 10 years in media advertising business
This year we’ll be celebrating a big anniversary – 10 years ago we created CPAction and now not only “still standing”, but actively…
CPAction goes to the IGB Live Amsterdam
CPAction team never misses an opportunity to work at industry events and take the maximum advantage from them. That’s why we headed to…
CPAction: a new brand for a new horizons
We’re happy to announce a full rebranding on our website and corporate communication. We don’t change our name – CPAction still represents the…